Alta Vista Audio L.L.C.
in January, 1998
me, Michael Elliott. Beginning in 1982, I was president and designer
for Counterpoint Electronic Systems in San Marcos, California, a large
manufacturer of vacuum-tube and solid-state audio, and home theater
electronics. With 65 employees, a 45,000 square-foot building, an endless
succession of trade shows, and a jaded press machine that requires new,
but not necessarily better, products to keep their interest, I had little
time or energy for fundamental research and product refinement. The
realities of manufacturing for the retail market forbade using the best
components (See "Why Upgrade?"
for an eye-opening article about the economics of high-end audio manufacturing).
This was not a satisfactory environment for me because, in my heart,
I am an idealist.
. . . my vision was to form a new company that would
specialize in bringing rich audio performance into homes, not merely
design for the mass market. The dream is to offer extraordinary
audio products in the artistic and individualistic way that fine
musical instrument builders have done for centuries.
was then. Now, after leaving Counterpoint, I am free of the day-to-day
pressure of running a large company; I now have the time and peace of
mind to focus on my goal: providing equipment that overcomes the limitations
of the electrical reproduction process that prevent full enjoyment of
the musical experience.
that the past twenty (or so) years have given us components so electrically
accurate and so lacking in musical soul that the number of listenable
recordings in one's collection has been reduced to a very small one.
This unfortunate situation is due to the sonics of today's products
which are faithful to the framework and structure of the recorded sound,
yet lack the richness and vitality associated with real, live music.
my upgrades and rebuild services, I am realizing my goal by enhancing
households through the enjoyment of music -- real music, not just sound.
I have been able to go back to the products I designed and, through
a combination of using the best components affordable today and just
plain making the circuits better, developing them to their fullest expression.
me your comments.
stand as testament to the care given
to each component, large and small. Whether you are interested in the
sound that tubes can bring to sound reproduction, or in having audio
equipment that re-defines the meaning of "high fidelity,"
there are very few companies in the world with my breadth and depth